PERSONAL BRANDING IN EARLY CAREER SUCCESS. WHAT IT IS, AND HOW TO CREATE IT (SEGOVIA)
This seminar has been designed to help students to work on their Personal Branding and Networking skills to boost their professional profile and employability. This will definitely help them take ownership of their career, as well as learn how to build an efficient online and offline presence, how to network, how to behave at recruiting events, and make the most of their personal brand! We will follow the CAV model: Coherence, Authenticity and Visibility. Starting with the understanding of what Personal Branding for Career Management is, we will then proceed to work on the students’ vision and mission, understanding their values and motivations, analyzing the market and outlining a potential career path (Coherence stage). It will also be key to work on the discovery of their strengths and talents, as well as to identify their competitive advantage vs other professionals (Authenticity stage). All this will be the foundation of their Personal Branding Strategy, which will end with their professional positioning statement. This positioning statement will be the first step to define a communication strategy and the corresponding communication plan for their Personal Brand (Visibility stage).
JANE RODRIGUEZ DEL TRONCO
Talent Consultant, Executive and Team Coach, Speaker and Skills Trainer, specialized in Leadership and Personal Branding. CEO and Founder The Bold Choice. Ph.D. Candidate and Master in Humanities, UFV (Madrid, ES). Master in Marketing Management, IE Business School (Madrid, ES).
Students will understand what Personal Branding is and get to know how to build and work on their own Personal Brand. Students will improve their self-knowledge. Students will define their career goals in a SMART manner. Students will identify their value proposition and define their Personal Brand positioning statement. Students will improve their Networking skills. Students will be able to improve their on-line presence and digital reputation.
8-oct. 15-oct. 22-oct.