LAST CALL SEGOVIA

For many decades, marketing started with creating best in class products and then look for the customers who would buy it. The more features were added, the more complex ended up being the choice for the customer. Additionally, features and technology started to level out across products, driving commoditization emergence in many industries, making price the sole differentiator.When that happened, rankings and lead tables started to emerge, and customer were naturally encourage to choice the best absolute product instead of focusing on the relatively better product for them.In recent years, the customers have earned back the power of decision and best is replaced by appropriate.What does this mean for product manufacturing and marketing?How can we assess what people need as accurately as possible?Do people actually know what they need?How do we, as corporation, recreate interest? Role of content and storytelling.Separating the power of a strong brand from the features of its products. Whats the role of social pressure in our choices?This course will challenge the student to think from the customer perspectives instead of the company. The objective is to create relevance. We will discover together the strength of a brand vs the features of its products and which should come first. And we will discover ways to communicate effectively in commoditized industries (where product differentiation is limited)

Do you want to work better in your team projects, deliver better team results, or learn to work better with people who are different than you? The answer is build strong Relationships! If you want to thrive looking after your own well-being but also to be able to connect and work skilfully with your colleagues and friends, this course is for you! Fightingg away individuality & isolation relies on our ability to demonstrate Kindness, Empathy and Compassion to ourselves and others. Developing an awareness of the factors that influence our intimate relationship with ourselves and indeed the impact we have on the context of others, empowers us to self-care first and then open up to care for others. Challenging the mental filters, biases and assumptions we make on a daily basis enables each individual to step beyond themselves, see the humanity in others, build a shared identity and ultimately build solid, respectful relationships. This course is an invitation to go on a personal journey to actively engage and participate in a guided path towards a greater level of emotional and social intelligence to skilfully and honestly build the relationships needed to be successful.

NATO has constantly evolved throughout its history to cope with the challenges of the day. For an organization of 29 Nations (soon to be 30) where all decisions are taken by consensus, change is a complex endeavor which requires sophisticated mechanisms and drive in order to keep the edge. Some of the tools are similar to the ones used in any other large multinational organization, but some are quite unique although they can be applied with minor adaptation to almost every environment.

This seminar explores NATO adaptation during the last four years as a handrail for the students to develop their own abilities in regard to change management, building on leadership, situational awareness, out-of-the box and analytical thinking, communication and interpersonal skills while they produce a strategic plan.

In addition, it will provide good understanding of the intricacies of NATO as an intergovernmental organization and a security provide. NATO, as any other International Organization is currently at a juncture where the global dynamics has been challenged by new and not so new actors and a more sophisticated approach to competition.

With the professor´s guidance, students will undertake and in-debt investigation on the protagonists of the #MeToo Movement. Every week, we will discuss the time-line of the movement through the lens of perpetrators, victims and whistle-blowers with contributions from students who will act as investigative journalists or detectives, so to speak. Their pictures will go up on a Whodunnit Board, emulating the newsroom of a Media Outlet. The end result is a literal and clear picture of the repercussion of the movement throughout the Globe, in all industries an institutions.

Balance, and Strength are the foundation of any physical activity and the base for powering your vitality and energy. The seminar is open to students with all levels of physical fitness, and will focus on a functional training method that, after using corrective exercise strategies to help improve muscle imbalances and movement efficiency, will focus on improving all functional abilities, including flexibility, core stabilization, strength, power and cardiovascular endurance. The seminar will follow the guidelines of the Optimal Performance Training model developed by NASM (US National Academy of Sports Medicine) and will explain the benefits of following this scientific based model to achieve any level of fitness. The seminar will focus on establishing proper movement patterns and exercise techniques in order to prevent tissue overload and increase muscular endurance. The seminar will address the importance of recovering during and after every phase of the model in order to maximize benefits.