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HUMANITIES, ART AND CULTURE

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THE CRIMINAL MIND

SECOND SEMESTER

SEGOVIA

The seminar will cover the origin and evolution of criminal profiling techniques -inductive, deductive and geographic-, and all the elements coming from a crime scene that constitute an important part of an investigation. We will explain how we can classify a person taking into account behaviors and how to profile him/her using indirect elements. Along with this, we will also go through the inside of a criminal brain in order to understand behavioral and criminal acts according to recent research. Finally, we will learn how we should analyze demeanor (repertoire of nonverbal cues) and correctly detect deception using different interview tools. The seminar will clarify what is true or just a myth in most popular TV series.

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ART AND SOCIAL CRITICISM

SECOND SEMESTER

SEGOVIA

One sometimes sees people walking through a gallery, catalogue in hand [ ] as soon as they have found the title or the name they walk on. People who have acquired some knowledge of art history nod wisely when they see a Rembrandt, wonderful chiaroscuro, and wander on to the next Ernst Gombrich in The Story of ArtThe quote above illustrates a struggle that many museum visitors probably recognize: how to make sense of an artwork? In this seminar we will treat art as a tool everybody can use. A tool that challenges the way we think about ourselves and the society we live in. We will discuss topics, such as cruelty, performativity, space and the digital and relate them to a wide range of art examples � both traditional and contemporary. However, the emphasis in this course will be on contemporary art. During this seminar you will find out that reflecting on art also means reflecting on society. A seminar on art can, of course, not take place without looking at art itself. Therefore, one of our sessions will take place either in Museo Estaban Vicente or at an interesting contemporary art exhibition.

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CREATIVITY, INNOVATION, ART, AND THE WORLD OF MARKETING

SECOND SEMESTER

SEGOVIA

What could be the role of art in the business world? In this session, we will explore the connection between creativity, art, and its application in the world of marketing. The same way we go to a gym to train our body, we could go to museums or opera houses to stretch our brains: because arts are the gym for the mind. If creativity is connecting things, these new experiences will help us establish new associations and face our business challenges from a different edge. Marketing can profit from art, as an extremely powerful tool to come up with new ideas, to spot trends and to elevate the conversation and storytelling of brands.

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THE #ME TOO MOVEMENT?: WHAT HOLLYWOOD DESTROYS, HOLLYWOOD HELPS TO MAKE WHOLE AGAIN.

SECOND SEMESTER

SEGOVIA

With the professor´s guidance, students will undertake and in-debt investigation on the protagonists of the #MeToo Movement. Every week, we will discuss the time-line of the movement through the lens of perpetrators, victims and whistle-blowers with contributions from students who will act as investigative journalists or detectives, so to speak. Their pictures will go up on a Whodunnit Board, emulating the newsroom of a Media Outlet. The end result is a literal and clear picture of the repercussion of the movement throughout the Globe, in all industries an institutions.

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GENES, COOPERATIVE AND SOCIAL BEHAVIOR

SECOND SEMESTER

SEGOVIA

This seminar discusses how genetics influences different aspects of our daily life, from health issues to other interesting and less known aspects such as those that affect behavior. The first three classes will propose a brief introduction of the basis of inheritance, the most relevant arguments of the nature vs nurture debate and the grounds of behavioral genetics. The second part of the program will offer a general view on the paramount discoveries of the interaction of genetics with environment and social aspects, such as the influence of genetics on psychological traits, mate selection, politics, business, and in the competition between human groups.

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LEGO MODELS OF THE FUTURE: THE SELF SUFFICIENT CITY

SECOND SEMESTER

SEGOVIA

As more and more life is concentrated in the cities and living within the Anthropocene era, as we are, resources are still not only badly managed but not fully understood.
This seminar is quick prototype to test out our possible roles as participatory citizens of the next-future sustainable cities, discussing the changing political, economical and social climate. It is a condensed exercise oriented towards the construction of a holistic understanding of the metabolism of our cities and our possibilities of acting upon them. Participants will be introduced into a quick view of the social, energy and material flows that build the experience of our cities, understanding the main inputs and the outputs of our urban life and understanding how to tackle them, how to hack them or how to re-organize them in order to achieve self-sufficiency.
The seminar provides the holistic overview on the material runnings of the city, with a focus on food, water, energy, matter, housing, facilities, culture, public space and transportation. Each participant will be asked to take on the role of the defence and management of one of these resources. Thus, participants will negotiate space, create connections and work together in creating new ways of approaching urban planning.

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HAND SKETCHING FOR EVERYONE

FIRST SEMESTER

SEGOVIA

“Of course you can draw, the problem is that you don’t trust yourself. With this quick course you won't believe what you are capable of”. The course is an efficient, self-confident and interactive workshop to learn the basic of hand sketching.

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