The Seminar explain how globalization and digitalization changed the balance of power in the last 40 years; why and how China and Asia are the rising economies, and what happened in USA with the turn to protectionism and isolationism. Also remarks european challenges and choices in the new economic order. In a practical and operative way, the Seminar will provide information about rules to follow and errors to avoid in the business internationalization, continent per continent, also how to evaluate risks and catch opportunities in the main developed and developing markets.