All Seminars Second Semester Segovia

One sometimes sees people walking through a gallery, catalogue in hand [ ] as soon as they have found the title or the name they walk on. People who have acquired some knowledge of art history nod wisely when they see a Rembrandt, wonderful chiaroscuro, and wander on to the next Ernst Gombrich in The Story of ArtThe quote above illustrates a struggle that many museum visitors probably recognize: how to make sense of an artwork? In this seminar we will treat art as a tool everybody can use. A tool that challenges the way we think about ourselves and the society we live in. We will discuss topics, such as cruelty, performativity, space and the digital and relate them to a wide range of art examples � both traditional and contemporary. However, the emphasis in this course will be on contemporary art. During this seminar you will find out that reflecting on art also means reflecting on society. A seminar on art can, of course, not take place without looking at art itself. Therefore, one of our sessions will take place either in Museo Estaban Vicente or at an interesting contemporary art exhibition.

For many decades, marketing started with creating best in class products and then look for the customers who would buy it. The more features were added, the more complex ended up being the choice for the customer. Additionally, features and technology started to level out across products, driving commoditization emergence in many industries, making price the sole differentiator.When that happened, rankings and lead tables started to emerge, and customer were naturally encourage to choice the best absolute product instead of focusing on the relatively better product for them.In recent years, the customers have earned back the power of decision and best is replaced by appropriate.What does this mean for product manufacturing and marketing?How can we assess what people need as accurately as possible?Do people actually know what they need?How do we, as corporation, recreate interest? Role of content and storytelling.Separating the power of a strong brand from the features of its products. Whats the role of social pressure in our choices?This course will challenge the student to think from the customer perspectives instead of the company. The objective is to create relevance. We will discover together the strength of a brand vs the features of its products and which should come first. And we will discover ways to communicate effectively in commoditized industries (where product differentiation is limited)

What could be the role of art in the business world? In this session, we will explore the connection between creativity, art, and its application in the world of marketing. The same way we go to a gym to train our body, we could go to museums or opera houses to stretch our brains: because arts are the gym for the mind. If creativity is connecting things, these new experiences will help us establish new associations and face our business challenges from a different edge. Marketing can profit from art, as an extremely powerful tool to come up with new ideas, to spot trends and to elevate the conversation and storytelling of brands.

As IE students you have access to browser-based versions of Adobe Creative Cloud software. Adobe makes powerful tools, becoming adept or even attaining a slight knowledge of any of these programs can give you an edge in today�s competitive job marketplace. We will be learning from tutorials and practicing together in class discussions on how to create a social media advertising campaign.

The seminar will deal with the main challenges of the European security at the moment like the terrorist threat, the immigration crisis, transnational organize crime or the cybersecurity. We also will study the tools developed by European Union to answer those challenges.

This seminar discusses how genetics influences different aspects of our daily life, from health issues to other interesting and less known aspects such as those that affect behavior. The first three classes will propose a brief introduction of the basis of inheritance, the most relevant arguments of the nature vs nurture debate and the grounds of behavioral genetics. The second part of the program will offer a general view on the paramount discoveries of the interaction of genetics with environment and social aspects, such as the influence of genetics on psychological traits, mate selection, politics, business, and in the competition between human groups.

The Seminar explain how globalization and digitalization changed the balance of power in the last 40 years; why and how China and Asia are the rising economies, and what happened in USA with the turn to protectionism and isolationism. Also remarks european challenges and choices in the new economic order. In a practical and operative way, the Seminar will provide information about rules to follow and errors to avoid in the business internationalization, continent per continent, also how to evaluate risks and catch opportunities in the main developed and developing markets.

Do you often feel that you should be spending your time better? This workshop provides students with knowledge and skills to boost their attention in an age of digital distraction, for better performance during and after their time at IE. We all love digital technology. At university, laptops, tablets and smartphones have become an integral part of our daily work, and our private lives. Despite the huge advantages of these tools, there may be a darker side to them. As more and more apps and tech-based tools try to grab our limited attention, many of us are struggling to focus on what is really important. Our human attention is a limited resource and we have to decide wisely which aspects of our environment to focus on – and what to ignore – in order to be productive. This workshop will introduce findings from decades of research on attention to help students boost their attentional resources, inside and outside the lecture room. Students will learn how attention works, how it can be trained to perform better professionally, and how to deal effectively with digital (and non-digital) distractions. We will begin the journey with 2 sessions of self-development and self-awareness to embark on the Mind Pillar offered by the Centre for Health, Wellbeing and Happiness. We are living in a world with multiple distractions, each competing for our attention and each in their own unique way drawing on our mental energy. Focusing your attention and reflective capacities on understanding the impact of emotions on your behaviors and mindscapes, as well as, enhancing your awareness of how your mind works and processes information will enable you to build a solid foundation on which you can further explore the role of technology as a strong attention deviator.

As more and more life is concentrated in the cities and living within the Anthropocene era, as we are, resources are still not only badly managed but not fully understood.
This seminar is quick prototype to test out our possible roles as participatory citizens of the next-future sustainable cities, discussing the changing political, economical and social climate. It is a condensed exercise oriented towards the construction of a holistic understanding of the metabolism of our cities and our possibilities of acting upon them. Participants will be introduced into a quick view of the social, energy and material flows that build the experience of our cities, understanding the main inputs and the outputs of our urban life and understanding how to tackle them, how to hack them or how to re-organize them in order to achieve self-sufficiency.
The seminar provides the holistic overview on the material runnings of the city, with a focus on food, water, energy, matter, housing, facilities, culture, public space and transportation. Each participant will be asked to take on the role of the defence and management of one of these resources. Thus, participants will negotiate space, create connections and work together in creating new ways of approaching urban planning.

Do you want to work better in your team projects, deliver better team results, or learn to work better with people who are different than you? The answer is build strong Relationships! If you want to thrive looking after your own well-being but also to be able to connect and work skilfully with your colleagues and friends, this course is for you! Fightingg away individuality & isolation relies on our ability to demonstrate Kindness, Empathy and Compassion to ourselves and others. Developing an awareness of the factors that influence our intimate relationship with ourselves and indeed the impact we have on the context of others, empowers us to self-care first and then open up to care for others. Challenging the mental filters, biases and assumptions we make on a daily basis enables each individual to step beyond themselves, see the humanity in others, build a shared identity and ultimately build solid, respectful relationships. This course is an invitation to go on a personal journey to actively engage and participate in a guided path towards a greater level of emotional and social intelligence to skilfully and honestly build the relationships needed to be successful.

NATO has constantly evolved throughout its history to cope with the challenges of the day. For an organization of 29 Nations (soon to be 30) where all decisions are taken by consensus, change is a complex endeavor which requires sophisticated mechanisms and drive in order to keep the edge. Some of the tools are similar to the ones used in any other large multinational organization, but some are quite unique although they can be applied with minor adaptation to almost every environment.

This seminar explores NATO adaptation during the last four years as a handrail for the students to develop their own abilities in regard to change management, building on leadership, situational awareness, out-of-the box and analytical thinking, communication and interpersonal skills while they produce a strategic plan.

In addition, it will provide good understanding of the intricacies of NATO as an intergovernmental organization and a security provide. NATO, as any other International Organization is currently at a juncture where the global dynamics has been challenged by new and not so new actors and a more sophisticated approach to competition.

In the last 20 years, the field of nutrition has evolved dramatically. Nowadays, the main focus of attention is on key processes inside our bodies that drive health performance. In this course we will: Go beyond the energy balance provided by food, and look into the relationship between food and inflammation (and its impact), Understand the impact of nutrition on the microbiota or its importance for the protection against brain damage,> Study nutrition with a predominantly practical orientation, focusing on acquisition of knowledge that facilitates the decision-making process when choosing what to eat and generally managing your health.> Teach you scientifically validated knowledge that will enable you to acquire rigorous information that facilitates the decision-making process in the self-management of their own health.> Learn how to buy healthy food and read the labels!> Be in direct contact with food and cooking!The course will be structured around the provision of some basic theoretic knowledge, coupled with a highly participative environment where students will be able to actively participate, research and discuss various relevant topics in small groups.

In the world of business, it is important to be able to understand the language of business which is represented by the financial statements of companies (Balance Sheet, Income Statement and Statement of Cash Flow). We will cover the components of financial statements, how they are created and how they can be interpreted. Besides we will review the main challenges of investing and financing decisions and we will apply some financial ratios. As financial information could not be isolated from the strategy of companies, the framework for making strategic and financial business decisions using financial statements will be also covered. The seminar will have a practical approach and we will apply all the concepts to the cases of the club Real Madrid and the leading fashion group of Zara (Inditex Group).

This seminar uncovers one of the most unknown investor-class globally: Sovereign Wealth Funds. With $7.2 trillion in assets under management, these funds owned by governments represent a thread but also an opportunity to renew the capitalism as we know it. The seminar will provide an explanation of why they became so prevalent, the fears of recipient countries, the sectors they prefer to invest, and the role they play as active shareholders and responsible owners in areas such as environment, social and governance.

With the professor´s guidance, students will undertake and in-debt investigation on the protagonists of the #MeToo Movement. Every week, we will discuss the time-line of the movement through the lens of perpetrators, victims and whistle-blowers with contributions from students who will act as investigative journalists or detectives, so to speak. Their pictures will go up on a Whodunnit Board, emulating the newsroom of a Media Outlet. The end result is a literal and clear picture of the repercussion of the movement throughout the Globe, in all industries an institutions.

The seminar will cover the origin and evolution of criminal profiling techniques -inductive, deductive and geographic-, and all the elements coming from a crime scene that constitute an important part of an investigation. We will explain how we can classify a person taking into account behaviors and how to profile him/her using indirect elements. Along with this, we will also go through the inside of a criminal brain in order to understand behavioral and criminal acts according to recent research. Finally, we will learn how we should analyze demeanor (repertoire of nonverbal cues) and correctly detect deception using different interview tools. The seminar will clarify what is true or just a myth in most popular TV series.

Balance, and Strength are the foundation of any physical activity and the base for powering your vitality and energy. The seminar is open to students with all levels of physical fitness, and will focus on a functional training method that, after using corrective exercise strategies to help improve muscle imbalances and movement efficiency, will focus on improving all functional abilities, including flexibility, core stabilization, strength, power and cardiovascular endurance. The seminar will follow the guidelines of the Optimal Performance Training model developed by NASM (US National Academy of Sports Medicine) and will explain the benefits of following this scientific based model to achieve any level of fitness. The seminar will focus on establishing proper movement patterns and exercise techniques in order to prevent tissue overload and increase muscular endurance. The seminar will address the importance of recovering during and after every phase of the model in order to maximize benefits.