The art of persuasion, and its effects in the relationship between humans, has been studied for more than two millennials. We can date its indubitable origin with Aristotle in the fourth century B.C. and its impact in society only gets bigger and bigger.
In the 21st century, where information is so easily accessed and society expects results immediately, persuasion has become a very important managerial tool.
By learning the art of persuasion, you will be able to influence a person's beliefs, attitudes, intentions, motivations or behaviors. Persuasion is about presenting evidence in the most appealing and likable way and having the ability to connect with the audience?s emotional state.
Mastering the art of persuasion is essential in a Courtroom where a lawyer has limited time to convince the Judge that your description of the facts and your application of the law are the one that should prevail. In doing so you will need to adapt to the opposing counsel arguments because ?no battle plan ever survived first contact with the enemy?. Persuasion is also applicable to a negotiation, in the office with your boss or at home with your friends.