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ECONOMIC ENVIRONMENT

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EUROPEAN INTEGRATION: ACHIEVEMENTS AND FAILURES

SECOND SEMESTER

MADRID

The European Union is the most complex political and economic engineering project of our times. Nonetheless, the process has been uneven and subject to turbulence. It peaked with the successful launching of the euro, but the financial crisis revealed substantial shortcomings in its institutional framework. The euro was on the verge of disappearing. The reforms subsequently implemented managed to save the project, but it remains incomplete and fragile. On top of that, Brexit added fresh disruption. European governments and EU institutions are struggling to find a way towards a more resilient architecture amid discrepancies over different views and interests.

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OUT INTO THE REAL WORLD

SECOND SEMESTER

MADRID

The seminar will not only deal in detail with how to get a job or start building a professional career, in a big or small company, working for others or starting your own business, waiting to have the management skills and the money vs. betting it all on your own idea, with lots of energy and hard work. Through discussion, students will have to define their ultimate goal: create value or make money.

It will also focus on making business in Latin America; or in much more dynamic markets, where long term planning often fights with new opportunities, and committees or task groups, process and procedures, with rapid decision systems.
In the seminar, students will gain a deeper understanding of the huge economic and social differences among the numerous countries of the region.

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HOW TO MANAGE A COMPANY: INFRASTRUCTURE, LEADERSHIP AND RELATIONSHIPS (THEORY AND ROLE-PLAYS)

SECOND SEMESTER

MADRID

The seminar is about company management. Which means the combination of initiatives that whoever has got the responsibility of leading an organization, needs to implement to ensure that targets are met.

Company management is often thought to be as important as strategy. Up to the point where average ideas with good implementation create more value than excellent ideas with bad implementation.

Company management is three things:
1. It is a set of techniques and methodologies that make things work well.
2. It is rigor. Rigor being the ongoing display of seriousness and determination by the members of the management team.
3. It is good exercise of company leadership. Whereby, whoever is in charge is capable of inspiring colleagues and convincing them to follow him / her.

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HOW TO MANAGE A COMPANY: REVENUES, EFFICIENCY, RISKS, DEBT (THEORY AND ROLE-PLAYS)

SECOND SEMESTER

MADRID

The seminar is about managing a business. Which means the combination of business principles that whoever has got the responsibility of leading an organization, needs to know, to take and review company decisions.

Business management is often thought to be as important as strategy. Up to the point where normal business practices, with good implementation, create more value than excellent ideas with bad implementation.

Business management is mainly related to the four following aspects:
1. Sales effectiveness.
2. Operational efficiency.
3. Good risk management.
4. Clarity on the appropriate amount of financial leverage.

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FOOD ENTREPRENEURSHIP: HOW TO EAT THE WORLD WITHOUT BEING EATEN

SECOND SEMESTER

MADRID

Do you want to launch a sustainable drink business? Are you thinking of a new concept of co?ee shops? Maybe you want to launch digital cooking courses or print the next 3d burger? In this seminar you'll learn the basics to begin a food business model. From how to ?nd the right market to how to deal with your social media pla]orms, the seminar's objec;ve is to give you a full understanding of how to take advantadge of this special sector and how do you have to communicate on the food business to achieve success.

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HOTEL INDUSTRY OVERVIEW

SECOND SEMESTER

MADRID

This seminar will deal with the fundamental aspects of Hotel Management and its current trends. We will make an emphasis on Sales, Marketing, Social media, E-commerce and Revenue management. We will analyze international hotel chains and students will learn basic skills of how to conduct Sales with practical cases. Students will also learn about hotel asset management, as we will detail how to carry negotiations with both property owners and operators.

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IMPACT INVESTMENT AND SUSTAINABLE FINANCES

SECOND SEMESTER

MADRID

The role of finance in our world is absolutely critical. Money is to our economic system what blood is to our biological life. We need healthy finances if we are going to keep our system healthy. If we want the right things to happen, we need the right kind of funding. Awareness about the impact of economic choices has increased among consumers and investors, who now factor social and environmental considerations into their daily decision-making. Consequently, a whole sector has developed within the financial industry that cares for social and environmental impact and seeks returns beyond financial.In this course, participants will: Become familiar with the concept of Venture philanthropy, Impact Investment, Sustainable finance and ESG (Environment, Society and Governance). Learn how to assess investment opportunities in social ventures from an impact perspective. Analyse the potential tradeoff between impact and financial returns. The current market trends and key players of the impact investing ecosystem. Identify the different components of impact measurement. Learn how ESG considerations affect corporations. ability to attract capital in the market.

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